Journal: Journal of Non-Profit Studies

Publisher: NEYA Global Publishing
Author: Dr. Anna Neya Kazanskaia
ORCID: https://orcid.org/0009-0009-5669-1676
Publication date: August 10, 2025
Article DOI: https://doi.org/10.64357/neya-gjnps-ci2025
Journal DOI: https://doi.org/10.64357/neya-gjnps

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Abstract

Effective communication is not a supplementary skill in non-profit strategic planning—it is a core driver of impact. This paper explores how strategic communication aligns stakeholders, strengthens partnerships, and facilitates the implementation of complex initiatives. It examines both internal and external communication strategies, emphasizing clarity, consistency, and cultural adaptability. By integrating communication planning into the broader strategic process, non-profits can achieve greater coherence, resilience, and public trust.

Keywords: strategic communication, stakeholder engagement, non-profit strategy, cultural adaptability, message alignment, implementation support 

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Kazanskaia, A. N. (2025). Strategic Planning for Social Impact. NEYA Global Publishing. https://doi.org/10.64357/strategic-planning-2025

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Kazanskaia, A. N. (2025). From Ideas to Action: Strategy Development for Non-Profit Impact.

Kazanskaia, A. N. (2025). Teaching Paper: Communication Plan Template. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-cpt2025

Kazanskaia, A. N. (2025). Teaching Paper: Feedback Mechanisms and Tools Enhancing Strategic Planning in Non-Profit Organizations. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-fmt2025

Kazanskaia, A. N. (2025). Marketing and Communications. NEYA Global Publishing. https://doi.org/10.64357/marketing-communications-2025

Kazanskaia, A. N. (2025). Social Media Mastery. NEYA Global Publishing. https://doi.org/10.64357/social-media-mastery-2025

Kazanskaia, A. N. (2025). Cross-Cultural Communication in Faith Communities. NEYA Global Publishing. https://doi.org/10.64357/cross-cultural-faith-2025