Strategic Advocacy Communication for Non-Profits: An Integrated Framework
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (ERDO)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-framework-2025
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About the Article
This article synthesizes twelve dimensions of advocacy communication—mission clarity, message design, storytelling, audience analysis, stakeholder engagement, presentation design, delivery, interactivity, persuasion, preparation, real-world applications, and post-presentation strategies—into a single integrated framework for non-profits. By combining classical rhetorical traditions with contemporary case studies, it positions public speaking as a developmental process that strengthens organizational legitimacy, mobilizes collective action, and sustains long-term social change. The framework provides both practitioners and scholars with a comprehensive roadmap for advancing advocacy communication in diverse contexts.
Key Topics
- Integrated framework of advocacy communication
- Mission clarity, messaging, and storytelling
- Audience and stakeholder engagement
- Presentation design, delivery, and interactivity
- Persuasion and calls to action in advocacy
- Preparation, practice, and resilience
- Learning from global advocacy exemplars
- Post-presentation strategies and continuous improvement
Academic Value
The article consolidates insights from a twelve-part series on advocacy communication into a holistic model for non-profit organizations. It demonstrates how structured communication builds credibility, mobilizes stakeholders, and sustains impact across sectors. For practitioners, it offers a roadmap to design, deliver, and refine advocacy efforts. For scholars, it provides a theoretical and practical framework for analyzing the intersection of communication, organizational effectiveness, and social change.
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https://doi.org/10.64357/neya-gjnps-stakeholders-2025
Kazanskaia, A. N. (2025). Public speaking as a strategic tool for non-profit advocacy. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-public-speaking-2025
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https://doi.org/10.64357/the-art-of-persuasion-2025
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https://doi.org/10.64357/the-power-of-effective-presentations-2025
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