Storytelling for Non-Profit Organizations: Engaging Audiences and Inspiring Action
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-prdvnevlmximp-07
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About the Article
Storytelling is a strategic communication tool that enables non-profit organizations to engage stakeholders, evoke empathy, and inspire action. This article examines the psychological foundations of storytelling, emphasizes cultural relevance, and outlines approaches for crafting compelling narratives, utilizing testimonials and case studies, and integrating visual elements such as images, infographics, and videos. Practical examples illustrate hero narratives, community transformations, and multi-platform dissemination to maximize audience engagement. Challenges including cultural sensitivity, informed consent, and resource limitations are addressed alongside best practices for ethical and effective storytelling. By leveraging narrative techniques and visual storytelling, non-profits can strengthen credibility, build trust, and advance their mission through authentic, audience-centered communication.
Key Topics
- Storytelling
- Non-profit communication
- Audience engagement
- Visual storytelling
- Cultural relevance
- Testimonials
- Case studies
Suggested Citation
Kazanskaia, A. N. (2025). Storytelling for Non-Profit Organizations: Engaging Audiences and Inspiring Action. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-prdvnevlmximp-07
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