Storytelling and Value Articulation in Faith-Based Organizations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-vl-mng-dgt-07
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About the Article
This article examines storytelling as a central medium for faith-based organizations to communicate mission and values in ways that resonate across cultural and social contexts. By humanizing organizational impact, stories foster trust, evoke emotion, and make complex ideas accessible. Drawing on narrative theory and religious traditions, the article explores frameworks such as the “Hero’s Journey,” the integration of faith-driven principles, and the use of testimonials and case studies as tools for authenticity.
Case examples from Compassion International, World Vision, Islamic Relief Worldwide, BRAC, and Caritas Internationalis illustrate how narrative strategies highlight impact, mobilize support, and sustain legitimacy in resource-constrained environments. The analysis emphasizes the role of authenticity, inclusivity, and participatory storytelling in ensuring dignity and alignment between organizational identity and public perception. For scholars, storytelling is positioned within nonprofit communication theory; for practitioners, it provides actionable guidance to craft narratives that inspire engagement and reinforce values.
Key Topics
- Storytelling as a tool for mission-driven communication
- Narrative frameworks and the “Hero’s Journey”
- Testimonials and case studies for authenticity
- Integration of religious principles and symbolism
- Storytelling in resource-constrained environments
- Case studies: Compassion, World Vision, Islamic Relief, BRAC, Caritas
Suggested Citation
Kazanskaia, A. N. (2025). Storytelling and Value Articulation in Faith-Based Organizations. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-vl-mng-dgt-07
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