Social Media Strategies for Non-Profit Organizations: Platforms, Practices, and Impact
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-sc-md-mt-01
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About the Article
This article critically examines how non-profit organizations use social media platforms to engage stakeholders, mobilize resources, and communicate missions. It analyzes the unique affordances of Facebook, Twitter (X), Instagram, LinkedIn, YouTube, and TikTok, highlighting strategies for advocacy, fundraising, and community-building. Case studies such as the ALS Ice Bucket Challenge, UNICEF’s TikTok campaigns, and Khan Academy’s YouTube reach demonstrate the transformative potential of digital engagement. The analysis emphasizes content creation, audience participation, analytics, and risk management, concluding that impact depends on aligning social media with broader organizational strategies.
Key Topics
- Platform-specific strategies: Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok
- Content creation, storytelling, and influencer engagement
- Analytics and risk management in digital campaigns
- Viral and grassroots mobilization: ALS Ice Bucket Challenge
- UNICEF TikTok outreach and Khan Academy’s YouTube presence
- Strategic integration of social media with organizational missions
- Challenges: algorithms, equity, and digital saturation
Suggested Citation
Kazanskaia, A. N. (2025). Social Media Strategies for Non-Profit Organizations: Platforms, Practices, and Impact. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-mt-01
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