Social Media for Non-Profit Organizations: Lessons, Insights, and Future Directions
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-sc-md-mt-11
About the Article
This article synthesizes key lessons and insights on the use of social media by non-profit organizations. It reviews both foundational principles—platform selection, SMART goal-setting, and audience analysis—and advanced strategies such as content creation, participatory engagement, analytics, advertising, crisis management, and system-building. Drawing on case studies from Charity: Water, WWF, Save the Children, Greenpeace, Oxfam, and Doctors Without Borders, the article demonstrates how social media strengthens fundraising, builds loyal communities, and advances organizational missions. The findings emphasize that effective non-profit strategies require long-term commitment, organizational alignment, and adaptability to evolving digital environments.
Key Topics
- SMART goal-setting and platform selection
- Storytelling, authenticity, and diversified content creation
- Engagement techniques: Q&A sessions, polls, calls to action
- Analytics and performance measurement
- Paid advertising and A/B testing
- Risk management, compliance, and crisis response
- Structuring social media teams and systems
- Case studies from leading global NGOs
Suggested Citation
Kazanskaia, A. N. (2025). Social Media for Non-Profit Organizations: Lessons, Insights, and Future Directions. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-mt-11
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