Social Media Basics for Non-Profit Organizations: Platforms, Audiences, and Strategic Objectives
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-sc-md-mt-02
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About the Article
This article examines the strategic foundations of social media use in non-profit organizations. It analyzes six leading platforms—Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok—focusing on their audience demographics, communication formats, and role in advancing mission-driven objectives. Using the SMART framework, it highlights how organizations can set measurable goals, tailor strategies to platform-specific strengths, and continuously evaluate impact. By bridging theory with practice, the article contributes to both academic understanding and practitioner capacity in digital non-profit management.
Key Topics
- Platform-specific contexts: Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok
- Audience demographics and targeting
- SMART framework for digital strategy
- Storytelling, visual content, and engagement methods
- Strategic alignment of communication with mission objectives
- Analytics and evaluation of outreach impact
- Adaptability in fast-evolving digital environments
Suggested Citation
Kazanskaia, A. N. (2025). Social Media Basics for Non-Profit Organizations: Platforms, Audiences, and Strategic Objectives. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-mt-02
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