Social Media Advertising Strategies for Non-Profit Organizations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-sc-md-mt-08
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About the Article
This article examines how non-profit organizations can design and implement effective social media advertising strategies to maximize visibility, engagement, and resource mobilization. It explores key components such as objective-setting, platform selection, creative development, budgeting, and performance optimization. Case studies from WWF, Charity: Water, and Doctors Without Borders demonstrate how emotionally resonant storytelling, compelling visuals, and data-driven A/B testing improve outcomes. The analysis emphasizes that paid advertising is not supplementary but strategic, offering precision targeting, scalability, and measurable impact when aligned with organizational missions.
Key Topics
- Campaign objectives: awareness, engagement, donations, registrations
- Platform selection: Facebook, Instagram, Twitter, LinkedIn, YouTube
- Targeting features: demographics, interests, behaviors, geography
- Creative development: visuals, persuasive copy, and calls to action
- Budgeting approaches: scalable daily and lifetime strategies
- Optimization: analytics dashboards and A/B testing
- Case studies: WWF, Charity: Water, Doctors Without Borders
Suggested Citation
Kazanskaia, A. N. (2025). Social Media Advertising Strategies for Non-Profit Organizations. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-mt-08
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