Setting Evaluation Goals and Objectives in Nonprofit Programs
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-tr-ev-imp-as-04
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About the Article
Clear evaluation goals and objectives provide the foundation for effective nonprofit program assessment. This article examines how applying SMART criteria—specific, measurable, achievable, relevant, and time-bound—enhances the clarity and utility of evaluation design. It highlights the role of Key Performance Indicators (KPIs) in translating goals into measurable outcomes and demonstrates how structured evaluation plans integrate methodologies, timelines, and reporting strategies. Case examples from literacy, health, vocational, and economic empowerment programs illustrate practical applications. By aligning evaluation objectives with organizational strategies, nonprofits can foster accountability, strengthen decision-making, and enhance long-term sustainability.
Key Topics
- SMART criteria for evaluation goals
- Aligning evaluation with organizational strategy
- Key Performance Indicators (KPIs)
- Structured evaluation planning
- Accountability and stakeholder engagement
- Balancing rigor with feasibility in low-resource contexts
Suggested Citation
Kazanskaia, A. N. (2025). Setting evaluation goals and objectives in nonprofit programs. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-tr-ev-imp-as-04
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