Real-World Applications of Persuasion
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-12
About the Article
Persuasion is a multifaceted skill with broad applicability across professional, social, and personal contexts. This article examines how persuasive communication techniques influence behavior, inspire action, and achieve meaningful outcomes in business, social activism, and everyday interactions. Key strategies include storytelling, empathy, active listening, logical argumentation, and emotional appeal. Real-world examples—including Richard Branson, Sheryl Sandberg, Greta Thunberg, Malala Yousafzai, Martin Luther King Jr., and Greenpeace campaigns—illustrate the practical impact of these methods. Ethical application, audience tailoring, trust-building, and persistence are emphasized as essential factors for effectiveness. By understanding and applying persuasive principles, communicators can influence diverse audiences, foster positive change, and achieve desired outcomes across a variety of contexts.
Key Topics
- Business persuasion in sales, leadership, and negotiation
- Social activism and policy influence
- Persuasion in everyday interpersonal contexts
- Storytelling, empathy, and active listening
- Building trust and credibility through ethical practice
- Real-world case studies of persuasion in action
Suggested Citation
Kazanskaia, A. N. (2025). Real-World Applications of Persuasion. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-12
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https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-12
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