Rapid Response Strategies in Crisis Communication: Principles, Practices, and Applications in Low-Resource Contexts
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-crcmengcm-05
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About the Article
Rapid response is a critical determinant of successful crisis communication, directly influencing the trajectory and outcomes of emergency events. This article examines practical strategies for immediate activation of Crisis Communication Plans (CCPs), implementation of initial response tactics, real-time monitoring and adaptation of messaging, and coordination with emergency services. Case studies—including the 2015 Nepal earthquake, West Africa Ebola outbreak, and Typhoon Haiyan in the Philippines—illustrate effective practices in low-resource settings. By integrating theoretical insights with practical applications, the article provides actionable guidance to strengthen rapid response capabilities, foster public trust, and support community resilience during crises.
Key Topics
- Rapid response
- Crisis communication
- Low-resource settings
- Emergency coordination
- Real-time monitoring
- Community engagement
Suggested Citation
Kazanskaia, A. N. (2025). Rapid Response Strategies in Crisis Communication: Principles, Practices, and Applications in Low-Resource Contexts. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-crcmengcm-05
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