Public Relations and Media Outreach in Non-Profit Organizations: Strategies for Visibility and Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-prdvnevlmximp-06
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About the Article
Public relations (PR) and media outreach are essential components of non-profit communication strategies, enabling organizations to increase visibility, build credibility, and engage stakeholders effectively. This article examines key elements of PR planning, including objective setting, audience identification, message development, and channel selection. Strategies for cultivating and maintaining media relationships, preparing press releases, and managing media inquiries are discussed in detail. Illustrative examples, such as press releases for youth empowerment programs and media contact list management, demonstrate best practices in action. By integrating strategic PR planning with professional media engagement, non-profits can enhance public awareness, foster trust, and secure support for their mission. The article provides actionable guidance for leaders, communications staff, and volunteers seeking to strengthen organizational credibility and stakeholder engagement.
Key Topics
- Public relations
- Media outreach
- Non-profit communication
- Press releases
- Stakeholder engagement
- Media relations
- PR strategy
Suggested Citation
Kazanskaia, A. N. (2025). Public Relations and Media Outreach in Non-Profit Organizations: Strategies for Visibility and Engagement. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-prdvnevlmximp-06
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