Public Relations and Media Engagement in Religious Non-Profits: Strategies for Visibility, Trust, and Crisis Management
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-07
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About the Article
This article examines the role of public relations (PR) and media engagement in strengthening the visibility, credibility, and sustainability of religious non-profits. It explores how faith-based organizations can integrate professionalism with authenticity by setting clear communication objectives, tailoring messages to audiences, and cultivating long-term media relationships. The analysis highlights practical tools such as PR calendars, press materials, and media kits, while also addressing crisis communication strategies that emphasize transparency, accountability, and timely response. For academics, the study situates PR within broader communication and development frameworks. For practitioners, it provides actionable guidance for embedding PR as a proactive and strategic organizational function.
Key Topics
- Audience-centered PR strategies for religious non-profits
- Media platforms and communication tools in resource-limited contexts
- Structured PR planning and the use of media kits
- Building sustainable journalist and media relationships
- Crisis communication and reputation management
- Balancing professionalism with authenticity in faith-based messaging
Suggested Citation
Kazanskaia, A. N. (2025). Public Relations and Media Engagement in Religious Non-Profits: Strategies for Visibility, Trust, and Crisis Management. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-07
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