Peer-to-Peer Fundraising: Expanding Reach through Decentralized Community Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-05
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About the Article
Peer-to-peer (P2P) fundraising decentralizes resource mobilization by empowering supporters to raise funds through their personal networks. This article examines how P2P strategies expand reach, enhance credibility, and strengthen donor engagement through relational authenticity. It explores training and recognition as tools for empowering fundraisers, digital integration for amplifying campaigns, and analytics for tracking progress. Case studies such as Cancer Research UK’s Race for Life, the Movember Foundation, and Charity: Water illustrate how P2P models have mobilized millions globally. Special attention is given to resource-constrained environments, where SMS-based giving, offline tools, and community hubs adapt the model for local realities. Bridging participatory development and digital innovation, P2P fundraising emerges as a sustainable, community-driven strategy with both global applicability and local adaptability.
Key Topics
- Peer-to-peer fundraising models
- Empowering supporter fundraisers
- Digital integration and analytics
- Case studies of global campaigns
- Adapting strategies in low-resource contexts
- Participatory development and social networks
Suggested Citation
Kazanskaia, A. N. (2025). Peer-to-Peer Fundraising: Expanding Reach through Decentralized Community Engagement. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-05
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