Non-Profits and the Market: Hybridity, Partnerships, and the Tensions of Mission and Profit
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-fncimpc-cv-sc-06
About the Article
Non-profit organizations increasingly inhabit the intersection of civic and market systems, blending ethical missions with economic participation. This article examines how NGOs navigate the expanding terrain of market engagement through hybrid models, corporate partnerships, and entrepreneurial initiatives. It explores the opportunities and risks presented by frameworks such as corporate social responsibility (CSR), ESG standards, social entrepreneurship, and impact investment. While these approaches can enhance sustainability and innovation, they also raise concerns about mission drift, dependency, and the depoliticization of social change. Drawing on examples from the U.S. non-profit labor market, microfinance, and fair trade movements, the analysis interrogates how commercialization reshapes NGO identity and legitimacy. The article concludes that safeguarding the civic essence of NGOs requires a careful balance—integrating market tools while maintaining transparency, accountability, and fidelity to public purpose.
Key Topics
- Marketization and commercialization of NGOs
- Corporate partnerships and CSR/ESG frameworks
- Social entrepreneurship and impact investment
- Hybridity and organizational identity
- Mission drift and philanthrocapitalism
- Balancing ethical and financial sustainability
Suggested Citation
Kazanskaia, A. N. (2025). Non-Profits and the Market: Hybridity, Partnerships, and the Tensions of Mission and Profit. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-cvscunprrsenv-06
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