Narrative Analysis as a Qualitative Research Method in Non-Profit Contexts
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-07
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About the Article
This article examines narrative analysis as a qualitative research method for non-profit organizations, emphasizing its value in capturing personal stories and lived experiences within social and cultural contexts. It outlines approaches to data collection—including life history interviews, episodic interviews, open-ended narrative interviews, and photovoice—while highlighting coding and analysis techniques such as thematic and structural methods. The article underscores the importance of cultural sensitivity, ethical practice, and researcher reflexivity. Through practical examples, it demonstrates how narrative analysis amplifies community voices, informs program design, supports advocacy, and generates actionable insights. By integrating narrative methods, non-profits can deepen understanding of complex social realities and produce research that is both rigorous and impactful.
Key Topics
- Qualitative research
- Narrative analysis
- Personal accounts
- Cultural sensitivity
- Non-profit organizations
- Reflexivity
Suggested Citation
Kazanskaia, A. N. (2025). Narrative Analysis as a Qualitative Research Method in Non-Profit Contexts. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-07
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