Metrics for Success in Virtual Volunteer Programs: The Role of Key Performance Indicators
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-mnevlvrvlpr-04
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About the Article
Evaluating success in virtual volunteer programs requires performance indicators that are both rigorous and adaptable to digital contexts. This article explores the role of Key Performance Indicators (KPIs) in capturing volunteer retention, engagement, task completion, and beneficiary reach, while also emphasizing qualitative insights such as satisfaction and perceived impact. It examines how the Balanced Scorecard framework aligns strategic objectives with measurable outcomes, integrating both quantitative and qualitative dimensions. Case studies from teaching, mentoring, and advocacy initiatives demonstrate how mixed metrics foster accountability, ownership, and continuous improvement. By embedding KPIs in adaptive frameworks, organizations can better navigate challenges of dispersed participation, resource constraints, and technological barriers, ensuring that virtual volunteerism delivers sustainable, credible, and measurable results.
Key Topics
- Key Performance Indicators in virtual volunteerism
- Quantitative and qualitative metrics
- Volunteer retention and engagement
- Beneficiary reach and skill development
- Balanced Scorecard framework
- Accountability and continuous improvement
Suggested Citation
Kazanskaia, A. N. (2025). Metrics for Success in Virtual Volunteer Programs: The Role of Key Performance Indicators. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-mnevlvrvlpr-04
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