Measuring and Evaluating Success in International Fundraising: Metrics, Tools, and Donor Accountability
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global | NEYA Global Publishing
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-intmetrics
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About the Article
This article explores how non-profits can measure and evaluate success in international fundraising through key performance indicators (KPIs), digital tools, and transparent reporting practices. It highlights metrics such as donor retention, efficiency ratios, and impact assessments, while showcasing how tools like Google Analytics, Salesforce NPSP, and social media analytics support data-driven evaluation. Case examples from UNICEF and IFRC demonstrate how combining financial data with impact storytelling fosters donor trust and accountability. By integrating measurement with transparent communication, organizations strengthen relationships, refine strategies, and ensure sustainability in the global fundraising landscape.
Key Topics
- Key performance indicators for global fundraising campaigns
- Digital tools for monitoring and evaluation
- Transparency and donor accountability
- Impact reporting through dashboards and infographics
- Case examples from UNICEF and IFRC
- Linking data-driven evaluation with storytelling
Academic Value
The article contributes to both academic and practitioner debates by bridging evaluation theory with practical application. It highlights how comprehensive measurement frameworks balance financial efficiency with relational and impact-based indicators, offering non-profits a pathway to build accountability, credibility, and long-term sustainability in international fundraising.
Suggested Citation
Kazanskaia, A. N. (2025). Measuring and Evaluating Success in International Fundraising: Metrics, Tools, and Donor Accountability. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-intmetrics
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