Measuring and Evaluating Success in Community-Based Fundraising Campaigns
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-10
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About the Article
Evaluating community-based fundraising success goes beyond tracking revenue—it requires multidimensional frameworks that balance efficiency, loyalty, engagement, and accountability. This article examines how non-profits can apply key performance indicators (KPIs), data collection tools, and feedback mechanisms to strengthen both internal learning and external trust. It emphasizes the integration of quantitative data (funds raised, retention rates, conversion metrics) with qualitative insights (donor perceptions, volunteer experiences, beneficiary feedback). Transparent reporting—through impact storytelling, visual dashboards, and structured reports—is highlighted as central to maintaining legitimacy. By tailoring evaluation practices to local contexts and capacities, non-profits can ensure meaningful, culturally sensitive measurement. Ultimately, participatory evaluation fosters a culture of continuous improvement, reinforcing both fundraising performance and community solidarity.
Key Topics
- Key performance indicators (KPIs)
- Donor retention and engagement metrics
- Data collection and analysis methods
- Feedback loops and adaptive learning
- Transparency and impact reporting
- Context-sensitive evaluation practices
Suggested Citation
Kazanskaia, A. N. (2025). Measuring and Evaluating Success in Community-Based Fundraising Campaigns. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-10
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