Mastering Persuasive Communication: Principles, Practices, and Practical Applications
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-14
About the Article
Persuasive communication is a critical competence for influencing, inspiring, and leading across professional, social, and personal contexts. This article examines the theoretical and practical dimensions of persuasive communication, emphasizing ethical principles, credibility, message construction, storytelling, audience engagement, delivery, and preparation. It synthesizes strategies for crafting clear, coherent, and compelling messages while addressing the challenges faced by non-native speakers and individuals from low-skilled communities. The discussion integrates insights from leadership, social advocacy, and interpersonal contexts, highlighting practical applications and real-world examples. By combining theory with actionable strategies, this work contributes to both academic understanding and practitioner guidance, offering a framework for developing persuasive abilities that are effective, responsible, and inclusive.
Key Topics
- Ethical principles in persuasive communication
- Building credibility and trust
- Message construction and storytelling
- Audience engagement and interaction
- Delivery and presentation techniques
- Overcoming barriers for diverse audiences
Suggested Citation
Kazanskaia, A. N. (2025). Mastering Persuasive Communication: Principles, Practices, and Practical Applications. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-14
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