Mastering Corporate Partnerships and Sponsorships: Lessons and Future Directio
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cr-prt-spn-14
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About the Article
This concluding article synthesizes lessons from twelve chapters on corporate partnerships and sponsorships, with particular focus on developing countries and low-resource contexts. It highlights best practices in partner identification, proposal development, sponsorship strategies, negotiation, relationship management, communication, and sustainability. The analysis underscores that alignment of values, mutual benefit, transparency, and adaptability are the cornerstones of effective collaboration. For practitioners, it provides actionable strategies to build resilient partnerships; for academics, it advances debates on cross-sector governance and the evolving role of corporations in social development.
Key Topics
- Corporate partnerships
- Sponsorship strategies
- Relationship management
- Conflict resolution and adaptability
- Sustainability and growth
- Low-resource contexts
Suggested Citation
Kazanskaia, A. N. (2025). Mastering Corporate Partnerships and Sponsorships: Lessons and Future Directions. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-14
References
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| Kazanskaia, A. N. (2025). Corporate Partnerships and Sponsorships. NEYA Global Publishing. https://doi.org/10.64357/corporate-partnerships-2025 | ||||
| Kazanskaia, A. N. (2025). The Art of Philanthropy. NEYA Global Publishing. https://doi.org/10.64357/art-of-philanthropy-2025 | ||||
| Kazanskaia, A. N. (2025). Strategic Partnerships & Collaborations. NEYA Global Publishing. https://doi.org/10.64357/strategic-partnerships-2025 | ||||
| Kazanskaia, A. N. (2025). Impact Assessment: Measuring & Communicating. NEYA Global Publishing. https://doi.org/10.64357/impact-assessment-2025 | ||||
| Kazanskaia, A. N. (2025). Managing Corporate Partnerships: Strategies for Implementation, Communication, and Impact. NEYA Global Journal. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-08 | ||||
| Kazanskaia, A. N. (2025). Overcoming Challenges in Corporate Partnerships: Conflict Resolution, Adaptability, and Risk Management. NEYA Global Journal. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-11 | ||||
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