Leveraging Social Media for Community Mobilization
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-tchdrcmeng-04
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About the Article
Social media has emerged as one of the most dynamic instruments for mobilizing communities and enabling participatory communication. This article examines how platforms such as Facebook, Twitter (X), Instagram, and WhatsApp function as infrastructures for collective action, advocacy, and crisis response. Through case studies ranging from HarassMap in Egypt to global campaigns like #BringBackOurGirls and grassroots relief initiatives in India and Brazil, the analysis demonstrates how digital storytelling, interactivity, and cultural relevance shape community mobilization. While social media amplifies participation and solidarity, it also introduces challenges—misinformation, unequal access, and trust deficits—that require ethical and adaptive management. The article provides practical strategies for designing inclusive campaigns, managing feedback, and leveraging digital spaces to build authenticity, resilience, and sustained civic engagement.
Key Topics
- Social media and participatory communication
- Community mobilization and advocacy
- Digital storytelling and engagement strategies
- Managing misinformation and online risks
- Inclusive and culturally sensitive content design
- Ethical and sustainable digital practice
Suggested Citation
Kazanskaia, A. N. (2025). Leveraging Social Media for Community Mobilization. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-tchdrcmeng-04
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