Leveraging Media During Crises: Strategies for Effective Communication and Public Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ythengemnxgnld-06
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About the Article
Effective media engagement is a cornerstone of crisis communication, enabling organizations to share timely information, foster trust, and support resilience. This article examines strategies for leveraging traditional and social media during crises, including press releases, media kits, press conferences, and digital communication. Special focus is given to low-resource environments where adaptive methods such as community radio and SMS briefings ensure accessibility. Case studies from the Haiti earthquake, COVID-19 pandemic, Ebola outbreak in Sierra Leone, and NGO engagement in India demonstrate practical applications and highlight the importance of proactive relationships with journalists, transparency, and staff media training. By combining these strategies, organizations can strengthen communication capacity, enhance credibility, and sustain public confidence in crisis response.
Key Topics
- Crisis communication strategies
- Traditional and social media utilization
- Press briefings and media kits
- Adaptive approaches in low-resource contexts
- Media relations and journalist engagement
- Combating misinformation and fostering trust
Suggested Citation
Kazanskaia, A. N. (2025). Leveraging Media During Crises: Strategies for Effective Communication and Public Engagement. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-ythengemnxgnld-06
References
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