Leveraging Board and Volunteer Support in Major Donor Cultivation
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-08
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
Board members and volunteers are often underutilized assets in major donor cultivation, despite their capacity to extend networks, build credibility, and strengthen relationships. This article examines strategies for mobilizing these stakeholders, including training, role clarity, donor committees, and recognition mechanisms. Drawing on examples from Cancer Research UK, The Nature Conservancy, Habitat for Humanity, Feeding America, United Way Worldwide, and Save the Children, it demonstrates how structured involvement amplifies donor reach and retention. The findings argue that embedding board and volunteer support within fundraising strategies not only enhances gift acquisition but also reinforces organizational sustainability.
Key Topics
- Board engagement in fundraising
- Volunteer involvement in donor cultivation
- Donor committees and governance
- Training and role clarity for stakeholders
- Recognition and motivation strategies
- Strengthening major donor relationships
Suggested Citation
Kazanskaia, A. N. (2025). Leveraging Board and Volunteer Support in Major Donor Cultivation. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-08
References
>td colspan="5">United Way Worldwide. (2019). Annual report 2019. United Way Worldwide.
| Cancer Research UK. (2020). Annual report 2020. Cancer Research UK. | ||||
| Feeding America. (2021). Annual report 2021. Feeding America. | ||||
| Handy, F., Mook, L., & Quarter, J. (2000). The interplay between volunteering and donating: An economic perspective. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 11(1), 1-20. | ||||
| Ingram, R. T. (2015). Ten Basic Responsibilities of Nonprofit Boards (3rd ed.). BoardSource. https://doi.org/10.1002/nba.30113 | ||||
| Kazanskaia, A. N. (2025). Donor Cultivation for Major Gifts. NEYA Global Publishing. https://doi.org/10.64357/donor-cultivation-major-gifts-2025 | ||||
| Kazanskaia, A. N. (2025). The Art of Philanthropy. NEYA Global Publishing. https://doi.org/10.64357/art-of-philanthropy-2025 | ||||
| Kazanskaia, A. N. (2025). Community-Based Fundraising. NEYA Global Publishing. https://doi.org/10.64357/community-based-fundraising-2025 | ||||
| Kazanskaia, A. N. (2025). Corporate Partnerships and Sponsorships. NEYA Global Publishing. https://doi.org/10.64357/corporate-partnerships-2025 | ||||
| Kazanskaia, A. N. (2025). Events and Major Donor Cultivation: Strategies for Engagement and Long-Term Impact. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-09 | ||||
| Kazanskaia, A. N. (2025). Building Relationships with Major Donors: Strategies for Trust, Engagement, and Long-Term Partnerships. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-04 | ||||
| Ostrower, F. (2007). Nonprofit governance in the United States: Findings on performance and accountability. Urban Institute Report. | ||||
| Save the Children. (2020). Annual report 2020. Save the Children. | ||||
