Leadership and Change Management in Non-Profit Strategy Execution
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-strextrvsinms-06
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About the Article
Leadership and change management are central to the successful execution of strategy in non-profit organizations. While strategic planning provides direction, it is leadership capacity and structured change processes that ensure intentions become measurable outcomes. This article examines leadership styles—transformational, servant, participative, transactional, and situational—and their relevance to motivation, trust, and accountability in mission-driven contexts. It further outlines practical change management steps derived from Kotter’s model, highlighting communication, empowerment, and cultural anchoring as key enablers. Through global case illustrations, including Indra Nooyi’s participative leadership at PepsiCo, Toyota’s communication practices, and the execution-oriented cultures of Google and Zappos, the analysis demonstrates how leadership and change processes interact to sustain performance. For academics, it situates leadership–execution linkages within the non-profit domain; for practitioners, it offers concrete guidance for fostering adaptive, execution-oriented cultures capable of navigating uncertainty and delivering lasting social impact.
Key Topics
- Leadership styles and execution capacity
- Change management frameworks and models
- Communication strategies for alignment and trust
- Organizational culture and motivation
- Adaptive leadership in non-profit contexts
- Integration of leadership and change management
Suggested Citation
Kazanskaia, A. N. (2025). Leadership and Change Management in Non-Profit Strategy Execution. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-strextrvsinms-06
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