Internal Crisis Communication: Strategies for Organizational Preparedness and Staff Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-crcmengcm-08
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About the Article
Internal communication is a cornerstone of organizational resilience during crises, ensuring staff and volunteers remain informed, engaged, and capable of executing critical tasks. This article examines strategies for maintaining clear, consistent, and actionable internal communication, fostering trust, morale, and operational cohesion. Case studies—including WhatsApp groups and intranet hubs used by NGOs during the 2015 Nepal earthquake—demonstrate practical applications. By integrating these practices, organizations can enhance readiness, promote operational effectiveness, and sustain public trust and cooperation during crises.
Key Topics
- Internal communication
- Crisis management
- Staff engagement
- Volunteer coordination
- Training and simulation
- Organizational resilience
Suggested Citation
Kazanskaia, A. N. (2025). Internal Crisis Communication: Strategies for Organizational Preparedness and Staff Engagement. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-crcmengcm-08
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