Innovative Fundraising Strategies for Non-Profit Sustainability in Emerging Contexts
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (ERDO)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-fundraising-2025
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About the Article
Fundraising remains a central challenge for non-profit organizations, particularly in developing countries and low-resource contexts. Traditional models of resource mobilization are increasingly insufficient for sustaining long-term impact. This article examines innovative approaches—digital fundraising, crowdfunding, major donor engagement, corporate partnerships, event-based strategies, and grant acquisition—that enable organizations to diversify income streams, strengthen donor trust, and build resilience in volatile funding environments. By linking theory with practice, it highlights innovation as both a technical necessity and a pathway toward sustainability, legitimacy, and long-term social impact.
Key Topics:
- Digital and crowdfunding strategies
- Donor engagement and stewardship
- Corporate partnerships and CSR
- Event-based and experiential fundraising
- Grant acquisition and resource development
- Non-profit sustainability in emerging contexts
Academic Value:
This article demonstrates that innovative fundraising is not an optional enhancement but a strategic imperative for non-profit organizations. By embedding creativity and diversification into fundraising practices, organizations strengthen financial stability, enhance donor legitimacy, and foster long-term impact. The analysis offers both theoretical insights and practical strategies for academics, practitioners, and policy actors committed to building resilient, sustainable non-profits in resource-constrained environments.
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Kazanskaia, A. N. (2025). Innovative Fundraising Strategies for Non-Profit Sustainability in Emerging Contexts. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-fundraising-2025
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