Identifying International Donors: Research, Segmentation, and Strategic Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global | NEYA Global Publishing
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-intdonors
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About the Article
This article examines systematic approaches to identifying and segmenting international donors, highlighting the importance of research, cultural sensitivity, and tailored strategies. It explores how market analysis, digital tools, and donor profiling enable organizations to expand their reach and foster sustainable relationships. By linking theory with practice, the discussion emphasizes that donor identification is not merely operational but a strategic foundation for long-term international fundraising success.
Key Topics
- International donor research and market analysis
- Digital tools for donor identification
- Cultural and socio-economic factors in giving behavior
- Donor segmentation by interest, geography, and capacity
- Illustrative donor profiles and practical applications
- Strategic engagement for long-term sustainability
Academic Value
The article bridges global philanthropy research with applied fundraising practice. It offers frameworks and tools for non-profits to enhance donor engagement and align strategies with diverse cultural and economic contexts. By doing so, it advances both scholarly understanding and practitioner capacity in international fundraising.
Suggested Citation
Kazanskaia, A. N. (2025). Identifying International Donors: Research, Segmentation, and Strategic Engagement. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-intdonors
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