Fundraising Campaigns and Events: Planning, Execution, and Donor Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-artphilnt-08
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About the Article
Effective fundraising campaigns and events are essential for securing resources and advancing organizational missions. This article explores strategies for planning, executing, and following up on both physical and virtual initiatives, emphasizing donor engagement and impact communication. Key components include setting SMART goals, tailoring outreach to diverse donor segments, developing compelling themes, and leveraging multiple communication channels. Case studies—such as charity galas, virtual concerts, and community fun runs—illustrate successful approaches to engaging donors, generating funds, and enhancing visibility. Incorporating transparent reporting, gratitude practices, and post-event follow-up reinforces donor trust and encourages ongoing support. The article provides actionable guidance for nonprofits, particularly in low-resource or emerging contexts, to maximize the effectiveness of fundraising initiatives while fostering long-term relationships and sustainable impact.
Key Topics
- Planning and executing fundraising campaigns
- Donor engagement strategies
- Event management: physical, virtual, and hybrid
- SMART goals and targeted outreach
- Multi-channel communication and interactive activities
- Post-event follow-up and donor recognition
Suggested Citation
Kazanskaia, A. N. (2025). Fundraising Campaigns and Events: Planning, Execution, and Donor Engagement. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-artphilnt-08
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