Event Marketing and Promotion for Non-Profit Organizations: Strategies for Engagement and Impact
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-prdvnevlmximp-08
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About the Article
Event marketing and promotion are integral to non-profit communication and fundraising strategies, providing opportunities to engage stakeholders, raise awareness, and generate resources. This article examines planning, promotion, execution, and post-event follow-up across offline, online, and hybrid formats. Key considerations include goal-setting, budgeting, venue selection, targeted promotion, attendee engagement, interactive elements, and follow-up communication. Practical examples such as charity walkathons, virtual fundraising concerts, and hybrid sustainability conferences illustrate how non-profits can optimize participation, maximize impact, and foster ongoing relationships. Strategies including gamification, social media integration, and interactive tools enhance engagement and attendee experience. The article offers actionable guidance for non-profit leaders, event coordinators, and communications professionals seeking to implement effective, audience-centered, and sustainable event marketing initiatives.
Key Topics
- Event marketing
- Non-profit promotion
- Stakeholder engagement
- Fundraising events
- Hybrid events
- Gamification
- Post-event follow-up
Suggested Citation
Kazanskaia, A. N. (2025). Event Marketing and Promotion for Non-Profit Organizations: Strategies for Engagement and Impact. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-prdvnevlmximp-08
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