Evaluating Communication Effectiveness in Religious Non-Profits: Metrics, Feedback, and Continuous Improvement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-09
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About the Article
This article examines how religious non-profits can evaluate communication effectiveness to ensure alignment with mission goals, accountability, and community engagement. It integrates measurable goals, key performance indicators (KPIs), and qualitative methods such as focus groups and sentiment analysis to provide a comprehensive framework. Special emphasis is placed on feedback loops and benchmarking practices that enable continuous improvement and responsiveness to evolving needs. The discussion highlights that evaluation is not only a technical task but also an ethical responsibility, reinforcing transparency, inclusivity, and trust. For academics, it contributes to scholarship on participatory evaluation in faith-based contexts. For practitioners, it provides actionable models for embedding evaluation into daily communication strategies.
Key Topics
- Setting clear and measurable communication goals
- KPIs for communication: engagement, reach, conversion, sentiment
- Feedback mechanisms: surveys, focus groups, suggestion boxes, social media polls
- Benchmarking and continuous improvement practices
- Ethical responsibility and inclusivity in evaluation
- Integrating evaluation into organizational culture and strategy
Suggested Citation
Kazanskaia, A. N. (2025). Evaluating Communication Effectiveness in Religious Non-Profits: Metrics, Feedback, and Continuous Improvement. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-09
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