Ethical Fundraising Communication in Religious Non-Profits: Principles, Practices, and Global Challenges
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-06
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
Fundraising is essential for the sustainability of religious non-profits, yet its ethical dimensions determine whether organizations preserve trust, dignity, and credibility among donors, beneficiaries, and communities. This article explores the principles and practices of ethical fundraising communication, highlighting honesty, transparency, respect, fairness, and accountability as the foundation of trustworthy engagement. It examines strategies for transparent reporting, donor relationship-building, dignified storytelling, and data protection, alongside the challenges of resource constraints, cultural sensitivities, and technological barriers in low-income contexts. Case studies from Kenya, Brazil, India, Uganda, and the Philippines illustrate how religious non-profits operationalize ethical fundraising in practice. The analysis concludes that ethical fundraising is not only a moral requirement but also a strategic resource that fosters donor loyalty, enhances community participation, and strengthens organizational resilience globally.
Key Topics
- Principles of ethical fundraising
- Donor trust and relationship building
- Data privacy and protection
- Ethical marketing and storytelling
- Financial transparency and accountability
- Fundraising in low-resource settings
Suggested Citation
Kazanskaia, A. N. (2025). Ethical Fundraising Communication in Religious Non-Profits: Principles, Practices, and Global Challenges. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-06
References
Breeze, B. (2017). The new fundraisers: Who organises charitable giving in contemporary society? Policy Press.
https://doi.org/10.1332/policypress/9781447325000.001.0001
Ebrahim, A. (2003). Accountability in practice: Mechanisms for NGOs. World Development, 31(5), 813–829.
https://doi.org/10.1016/S0305-750X(03)00014-7
Kazanskaia, A. N. (2025). Ethical Communication in Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/ethical-communication-religious-2025
Kazanskaia, A. N. (2025). Transparency and accountability in ethical communication for religious non-profits. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-04
Kazanskaia, A. N. (2025). Digital and social media ethics in religious non-profits. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-08
Kazanskaia, A. N. (2025). Ethical guidelines for communication in religious non-profits: Development, implementation, and adaptation. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-03
Kazanskaia, A. N. (2025). Digital Communication for Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/digital.communication.religious.2025
Kazanskaia, A. N. (2025). Communication Strategies for Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/communication-strategies-religious-2025
Kelly, K. S. (1998). Effective fundraising management. Routledge.
Sargeant, A., & Jay, E. (2014). Fundraising management: Analysis, planning and practice. Routledge.
https://doi.org/10.4324/9780203485873
UNDP. (2016). Accountability, transparency and integrity: Building a culture of trust. United Nations Development Programme.
