Environmental Scanning for Strategic Clarity: Tools and Practices for Non-Profit Success
Journal: Journal of Non-Profit Studies
Publisher: NEYA Global Publishing
Author: Dr. Anna Neya Kazanskaia
ORCID: https://orcid.org/0009-0009-5669-1676
Publication date: August 10, 2025
Article DOI: https://doi.org/10.64357/neya-gjnps-esc2025
Journal DOI: https://doi.org/10.64357/neya-gjnps
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Abstract
Environmental scanning enables non-profit organizations to detect emerging trends, assess external risks, and identify new opportunities that influence strategic decision-making. This paper explores both qualitative and quantitative scanning methods, offering practical guidance on integrating diverse data sources into actionable insights. By fostering a culture of environmental awareness and adaptive planning, non-profits can maintain strategic clarity even in complex and volatile contexts.
Keywords: environmental scanning, non-profit strategy, external analysis, strategic clarity, adaptive planning, decision-making
References
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Call to Action
Read the full paper to explore proven tools and practices for integrating environmental scanning into your non-profit’s strategic planning process. ? Download the PDF here or visit the Journal of Non-Profit Studies for more peer-reviewed research: https://doi.org/10.64357/neya-gjnps