Enhancing Visibility and Recognition in Corporate–Non-Profit Partnerships
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cr-prt-spn-09
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
Visibility and recognition are vital for ensuring that corporate–non-profit partnerships achieve not only programmatic outcomes but also legitimacy, stakeholder engagement, and reputational value. This article examines strategies for enhancing visibility through co-branding, media outreach, events, and digital engagement. It highlights how storytelling, recognition programs, and consistent branding reinforce credibility, while case studies from diverse contexts illustrate the impact of joint events, PR campaigns, and social media collaborations. Challenges such as maintaining consistent messaging and securing media attention are analyzed alongside opportunities offered by digital platforms. The article argues that visibility strategies are integral to partnership sustainability and accountability, providing both practitioners and academics with tools to understand and strengthen the communicative dimension of cross-sector collaboration.
Key Topics
- Visibility
- Recognition
- Co-branding
- Media relations
- Digital marketing
- Corporate–non-profit partnerships
Suggested Citation
Kazanskaia, A. N. (2025). Enhancing Visibility and Recognition in Corporate–Non-Profit Partnerships. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-09
References
| Austin, J. E., & Seitanidi, M. M. (2012). Collaborative value creation: A review of partnering between nonprofits and businesses: Part I. Nonprofit and Voluntary Sector Quarterly, 41(5), 726-758. https://doi.org/10.1177/0899764012450777 | ||||
| Cornelissen, J. (2020). Corporate communication: A guide to theory and practice (6th ed.). SAGE. | ||||
| Gregory, A. (2015). Planning and managing public relations campaigns: A strategic approach. Kogan Page. | ||||
| Kazanskaia, A. N. (2025). Corporate Partnerships and Sponsorships. NEYA Global Publishing. https://doi.org/10.64357/corporate-partnerships-2025 | ||||
| Kazanskaia, A. N. (2025). Impact Assessment: Measuring & Communicating. NEYA Global Publishing. https://doi.org/10.64357/impact-assessment-2025 | ||||
| Kazanskaia, A. N. (2025). The Art of Philanthropy. NEYA Global Publishing. https://doi.org/10.64357/art-of-philanthropy-2025 | ||||
| Kazanskaia, A. N. (2025). Global Fundraising Strategies for Impact. NEYA Global Publishing. https://doi.org/10.64357/global-fundraising-strategies-2025 | ||||
| Kazanskaia, A. N. (2025). Negotiating Sponsorship Agreements: Strategies, Legal Considerations, and Best Practices. NEYA Global Journal. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-07 | ||||
| Kazanskaia, A. N. (2025). Identifying Potential Corporate Partners in the Non-Profit Sector. NEYA Global Journal. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-03 | ||||
| Kotler, P., & Lee, N. (2005). Corporate social responsibility: Doing the most good for your company and your cause. Wiley. | ||||
| Lee, M., & Kotler, P. (2016). Social marketing: Changing behaviors for good (5th ed.). SAGE. | ||||
| UNDP. (2016). Private sector and the Sustainable Development Goals. United Nations Development Programme. | ||||
