Engaging Your Audience in Persuasive Communication
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-10
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
Audience engagement is a critical factor in persuasive communication, ensuring that messages are received, retained, and acted upon. This article examines strategies for fostering engagement, including interactive elements, rapport-building, attention-maintaining techniques, and supplementary methods to enhance connection and interest. Interactive approaches, such as question-and-answer sessions, live polls, group activities, and technology integration, promote collaboration and feedback. Developing rapport through empathy, inclusive language, and personal narratives strengthens audience connection and trust. Maintaining attention relies on dynamic delivery, visual aids, storytelling, body language, and multimedia use. Real-world examples from TED speakers, Michelle Obama, Simon Sinek, Elon Musk, and Brené Brown illustrate how engagement strategies are applied effectively. Ethical and culturally sensitive practices ensure inclusivity and relevance for diverse audiences.
Key Topics
- Interactive techniques for engagement
- Building rapport through empathy and inclusivity
- Maintaining attention with storytelling and body language
- Multimedia and visual aids to reinforce messages
- Humor, rhetorical questions, and supplementary strategies
- Ethical and culturally sensitive engagement
Suggested Citation
Kazanskaia, A. N. (2025). Engaging Your Audience in Persuasive Communication. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-10
References
Brown, B. (2012). Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead. Gotham Books.
Freeman, S., Eddy, S. L., McDonough, M., Smith, M. K., Okoroafor, N., Jordt, H., & Wenderoth, M. P. (2014). Active learning increases student performance in science, engineering, and mathematics. Proceedings of the National Academy of Sciences, 111(23), 8410–8415.
https://doi.org/10.1073/pnas.1319030111
Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), 701–721.
https://doi.org/10.1037/0022-3514.79.5.701
Kazanskaia, A. N. (2025). The Art of Persuasion: Lead with Confidence. NEYA Global Publishing.
https://doi.org/10.64357/the-art-of-persuasion-2025
Kazanskaia, A. N. (2025). Engaging Your Audience: Tips and Techniques for Dynamic Presentations. NEYA Global Publishing.
Kazanskaia, A. N. (2025). Engaging your audience in persuasive communication. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-10
Kazanskaia, A. N. (2025). The power of storytelling in persuasive communication. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-06
Kazanskaia, A. N. (2025). Emotional appeal and engagement. Neya Global Journal of Non-Profit Studies.
Kazanskaia, A. N. (2025). Enhancing delivery in persuasive communication. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-09
Musk, E. (n.d.). Public Presentations and Product Launches. Tesla, Inc.
Obama, M. (2018). Becoming [Speech and Public Addresses]. Crown Publishing.
Sinek, S. (2010). Start with Why: How Great Leaders Inspire Everyone to Take Action. Portfolio.
