Engaging Stakeholders for Non-Profit Advocacy: Strategies for Inclusive and Effective Participation
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-pwreffprs-06
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About the Article
Stakeholder engagement is fundamental to effective non-profit advocacy, ensuring campaigns are inclusive, credible, and sustainable. This article examines strategies for identifying, mapping, and collaborating with stakeholders such as beneficiaries, donors, policymakers, and partner organizations. It highlights principles of stakeholder categorization, tailored communication, and value creation, emphasizing the importance of building trust and fostering ownership. Case studies from health, education, and environmental sectors illustrate how structured engagement expands reach, enhances legitimacy, and amplifies impact. By integrating stakeholder analysis and participatory practices into advocacy planning, non-profits can optimize resources, strengthen partnerships, and achieve long-term social change.
Key Topics
- Stakeholder mapping and categorization
- Understanding stakeholder roles and interests
- Communication and trust-building in advocacy
- Providing value and fostering ownership
- Partnerships and collaborative planning
- Case studies of inclusive participation
Suggested Citation
Kazanskaia, A. N. (2025). Engaging Stakeholders for Non-Profit Advocacy: Strategies for Inclusive and Effective Participation. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-pwreffprs-06
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