Engaging Local Media and Public Relations: Strategies for Visibility and Fundraising in Non-Profit Organizations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-08
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About the Article
Public relations and local media engagement are strategic necessities for non-profit organizations seeking visibility, trust, and financial sustainability. This article explores how targeted outreach—through press releases, storytelling, and digital platforms—translates into donor engagement and community credibility. It highlights the role of consistent branding, cost-effective communication, and strong journalist relationships in amplifying non-profit impact. Social media is presented as a critical complement to traditional media, enabling real-time updates and grassroots mobilization. Examples of press releases and social media posts illustrate best practices, while challenges such as media saturation and reputational risk are critically addressed. Positioned within the frameworks of legitimacy and community mobilization, the article demonstrates how PR is a cornerstone of sustainable non-profit fundraising and organizational resilience.
Key Topics
- Public relations for non-profits
- Media outreach and storytelling
- Press release strategies
- Social media and digital PR
- Cost-effective visibility tools
- Building trust and credibility
Suggested Citation
Kazanskaia, A. N. (2025). Engaging Local Media and Public Relations: Strategies for Visibility and Fundraising in Non-Profit Organizations. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-08
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