Engagement Techniques for Non-Profit Organizations on Social Media
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-sc-md-mt-06
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About the Article
This article explores how non-profit organizations can build meaningful online engagement through responsiveness, interactive Q&A sessions, participatory content, and clear calls to action (CTAs). Case studies from Human Rights Watch, Save the Children, and Doctors Without Borders illustrate how these techniques build trust, foster transparency, and mobilize communities. The analysis emphasizes that engagement is central to digital strategy, turning passive audiences into active supporters and advocates.
Key Topics
- Responsiveness as a driver of trust and loyalty
- Q&A sessions for transparency and dialogue
- Polls, quizzes, and participatory content to sustain interaction
- Calls to action for mobilization and fundraising outcomes
- Case studies of global non-profit practices
- Engagement as core to mission-driven digital strategy
Suggested Citation
Kazanskaia, A. N. (2025). Engagement Techniques for Non-Profit Organizations on Social Media. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-mt-06
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