Effective Communication in Non-Profit Leadership: Multi-Channel Strategies, Storytelling, and Stakeholder Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ldrmsdrorg-04
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About the Article
Effective communication is a strategic function of non-profit leadership that enables coordination, stakeholder trust, and mission-driven action. This article presents a comprehensive framework for non-profit communication that integrates channel assessment, accessible messaging, active listening, low-cost digital tools, storytelling, and transparency. Drawing on global examples from Kenya (Ushahidi), India (Barefoot College), and Bangladesh (BRAC), the discussion demonstrates how organizations can combine traditional media with digital platforms to reach diverse audiences, ensure inclusion, and build accountability. The synthesis connects theory with actionable guidance, showing how multi-channel communication systems transform leadership effectiveness, strengthen community engagement, and translate attention into sustained participation and support.
Key Topics
- Multi-channel communication strategies
- Storytelling and authentic calls-to-action
- Organizational listening and feedback systems
- Low-cost digital tools and collaboration platforms
- Stakeholder engagement and transparency
- Communication ethics and governance
Suggested Citation
Kazanskaia, A. N. (2025). Effective Communication in Non-Profit Leadership: Multi-Channel Strategies, Storytelling, and Stakeholder Engagement. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-ldrmsdrorg-04
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