Digital Fundraising for Religious Non-Profits: Strategies, Platforms, and Donor Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (ERDO)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-digital-fundraising-2025
Open Publication PDF →
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
Digital fundraising has become essential for religious non-profits, providing scalable and cost-efficient ways to mobilize resources beyond local giving. This article examines strategic approaches including goal-setting, audience understanding, platform selection, and storytelling. It highlights the role of crowdfunding, mobile money, and SMS-based donations in overcoming barriers in resource-constrained contexts. Drawing on case studies from Kenya, India, Brazil, the Philippines, Nigeria, and Vietnam, the article emphasizes how transparency, personalized communication, and donor engagement strengthen trust and retention. By integrating academic insights with global practices, it demonstrates that digital fundraising is both a technical tool and a strategic driver of sustainability for faith-based organizations.
Key Topics
- Strategic goal-setting and audience analysis
- Platform selection: crowdfunding, mobile money, SMS, social media
- Storytelling and campaign design for emotional impact
- Transparency and accountability in online giving
- Donor engagement, retention, and recurring contributions
- Case studies from Africa, Asia, and Latin America
Academic Value
This article contributes to the study of technology-mediated philanthropy in religious contexts, showing how digital fundraising enhances sustainability, accountability, and global solidarity. For practitioners, it provides actionable strategies for designing culturally sensitive and resource-conscious campaigns that engage diverse donor bases and strengthen organizational resilience.
References
De la Cruz, J., & Santos, M. (2020). Mobile money adoption in Philippine non-profits: Lessons from GCash campaigns. Asian Journal of Communication, 30(4), 389–406.
Garcia, M., & Lopez, R. (2020). Transparency and donor retention in digital religious fundraising. Latin American Journal of Nonprofit Studies, 12(2), 155–174.
Kamau, P., & Njeri, L. (2019). Mobile fundraising in Kenya: The role of M-Changa in community development. African Journal of Development Studies, 9(3), 221–238.
Kazanskaia, A. N. (2025). Digital Communication for Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/digital.communication.religious.2025
Kazanskaia, A. N. (2025). Faith-Based Advocacy. NEYA Global Publishing.
https://doi.org/10.64357/faith-based-advocacy-2025
Kazanskaia, A. N. (2025). Digital fundraising for religious non-profits: Strategies, platforms, and donor engagement. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-digital-fundraising-2025
Kazanskaia, A. N. (2025). Email marketing for religious non-profits: List building, personalization, and automation. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-email-marketing-2025
Miller, D., & Thompson, A. (2019). Strategic goal-setting in non-profit fundraising campaigns. Nonprofit and Voluntary Sector Quarterly, 48(6), 1274–1290.
Nguyen, T., & Pham, H. (2020). Global crowdfunding platforms and local adaptation: Evidence from Vietnam. Journal of Digital Development, 22(1), 67–83.
Oluwaseun, A., & Adewale, K. (2020). Storytelling in faith-based fundraising: A Nigerian case study. African Journal of Media Studies, 12(2), 145–160.
Silva, R., & Pereira, L. (2021). Visual storytelling in digital fundraising campaigns: A Brazilian perspective. Latin American Journal of Communication, 28(1), 77–95.
Singh, P., & Gupta, R. (2018). Digital platforms and donor behavior in Indian non-profits. International Journal of Nonprofit and Voluntary Sector Marketing, 23(4), e1643.
Smith, J., & Kavanagh, P. (2018). Mobile money and SMS donations: Expanding donor bases in East Africa. Information Technology for Development, 24(2), 187–203.
