Digital Fundraising and the Transformation of Non-Profit Resource Mobilization
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (ERDO)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-digital-2025
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About the Article
Digital fundraising has transformed how non-profit organizations mobilize resources, expand outreach, and cultivate donor relationships. This article examines online platforms, social media, email marketing, and content-driven engagement as core tools for diversification and sustainability. It considers both the benefits—cost efficiency, scalability, and inclusivity—and the challenges of limited infrastructure, cultural adaptation, and donor fatigue. By integrating theoretical perspectives with practical insights, the article demonstrates that digital fundraising is not merely a technical tool but a strategic driver of sustainability, equity, and innovation in non-profit practice.
Key Topics:
- Digital fundraising platforms and scalability
- Social media as a catalyst for engagement
- Email marketing and content-driven strategies
- Donor engagement and storytelling
- Benefits and challenges in developing economies
- Strategic integration of online and offline approaches
Academic Value:
This article contributes to scholarship on non-profit resource mobilization by situating digital fundraising within broader debates on equity and sustainability. It provides practical strategies for practitioners to integrate digital tools into comprehensive fundraising portfolios while addressing structural barriers. By linking theory with practice, it highlights digitalization as a transformative driver of global solidarity and non-profit resilience.
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