Digital Communication in Religious Non-Profits: Expanding Reach, Building Communities, and Enhancing Accountability
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (ERDO)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-digital-communication-2025
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About the Article
Digital communication has become a transformative force for religious non-profits, enabling them to expand reach, strengthen communities, and enhance accountability. This article explores how websites, social media, email campaigns, and online groups support sustainability and mission delivery. It emphasizes cost-effectiveness, transparency, and participatory engagement as key benefits, while also addressing challenges of access, digital literacy, and data privacy. Case examples from Southeast Asia, Africa, and global diaspora networks demonstrate the adaptability of digital tools in diverse contexts. By situating digital engagement within debates on accountability and resilience, the article offers insights for both scholars and practitioners navigating the digital transformation of faith-based organizations.
Key Topics:
- Expanding reach through websites, social media, and livestreaming
- Building belonging and community in online spaces
- Leveraging digital tools for participation and dialogue
- Transparency and accountability in faith-based organizations
- Cost-effectiveness of digital strategies in resource-limited settings
- Challenges of access, digital literacy, and sustainability
Academic Value:
This article contributes to scholarship at the intersection of digitalization, religion, and civil society. It highlights how digital communication strengthens the legitimacy, visibility, and sustainability of religious non-profits, while also raising critical questions of ethics and inclusivity. For practitioners, it provides practical insights into designing intentional, context-sensitive digital strategies that support mission-driven impact.
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