Data Collection and Analysis in Non-Profit Strategic Evaluation
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global | NEYA Global Publishing
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps.tse-05
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About the Article
This article examines data collection and analysis as the foundation of strategic evaluation in non-profit organizations. It distinguishes between qualitative and quantitative approaches, emphasizes the importance of validity and reliability, and explores techniques such as thematic analysis, descriptive and inferential statistics, and regression methods. The role of digital tools—including SurveyMonkey, SPSS, NVivo, Tableau, and R—is highlighted in enhancing efficiency and accuracy. Case studies from education and health sectors illustrate how robust data practices support accountability, inform decision-making, and foster continuous improvement.
Key Topics
- Designing effective data collection systems
- Ensuring validity and reliability in evaluation
- Qualitative and quantitative approaches
- Thematic, content, and statistical analysis methods
- Leveraging digital tools for evaluation (SPSS, NVivo, Tableau, R)
- Practical applications in education and health programs
Academic Value
The article situates data practices within strategic evaluation, bridging academic perspectives with practical implementation. For scholars, it provides methodological grounding in mixed methods and evaluation theory. For practitioners, it offers actionable guidance on building reliable data systems that strengthen accountability, organizational learning, and long-term mission impact.
Suggested Citation
Kazanskaia, A. N. (2025). Data Collection and Analysis in Non-Profit Strategic Evaluation. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps.tse-05
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