Crowdfunding as a Strategic Tool for Non-Profit Resource Mobilization
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (ERDO)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-crowdfunding-2025
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About the Article
Crowdfunding has emerged as a transformative mechanism in non-profit fundraising, enabling organizations to mobilize resources from diverse global audiences at relatively low costs. This article examines platform selection, campaign design, and donor engagement strategies, comparing platforms such as Kickstarter, Indiegogo, GlobalGiving, Fundly, and MightyCause. It highlights key success factors—transparent communication, compelling storytelling, and multimedia use—while addressing challenges including donor fatigue, platform fees, and limited digital literacy. By combining theory with practical case examples, the article positions crowdfunding as both a fundraising method and a participatory process fostering community, accountability, and global solidarity.
Key Topics:
- Crowdfunding platforms and comparative advantages
- Campaign design and storytelling strategies
- Donor engagement and transparency
- Social media and multi-channel promotion
- Challenges: donor fatigue, fees, digital divides
- Crowdfunding in developing and emerging economies
Academic Value:
This article situates crowdfunding within the broader discourse on digital philanthropy and non-profit sustainability. It contributes to scholarship by analyzing crowdfunding as a participatory and decentralized model of fundraising, while also offering practitioners a roadmap to design impactful campaigns. By highlighting both opportunities and challenges, it underscores crowdfunding’s role as a strategic tool that combines innovation, inclusivity, and accountability.
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