Cross-Cultural Considerations in International Fundraising: Building Trust and Authentic Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global | NEYA Global Publishing
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-intculture
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About the Article
This article examines cultural competence as a strategic necessity in international fundraising. It highlights how sensitivity to norms, traditions, and communication practices builds trust, strengthens credibility, and sustains long-term donor relationships. Through global examples and case studies, the discussion demonstrates how adapting greetings, communication channels, and partnership models fosters authentic engagement and sustainable impact.
Key Topics
- Cultural competence in donor engagement
- Adapting to norms and traditions in fundraising
- Cross-cultural communication strategies
- Trust-building and transparency
- Case examples of global organizations
- Partnerships with local actors
Academic Value
The article bridges cultural theory and non-profit practice, offering both analytical insights and applied strategies. It contributes to academic and practitioner debates by showing how cultural awareness transforms international fundraising from financial acquisition into relationship-building and global solidarity.
Suggested Citation
Kazanskaia, A. N. (2025). Cross-Cultural Considerations in International Fundraising: Building Trust and Authentic Engagement. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-intculture
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