Crisis Communication as a Strategic Leadership Competence
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-17
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About the Article
Crisis communication is a defining test of leadership, demanding clarity, transparency, and empathy under conditions of uncertainty and pressure. This article examines crisis communication as a strategic competence, particularly in resource-limited contexts where miscommunication can have severe consequences. It highlights leadership visibility, credibility, preparation, empathy, and composure as key factors. Practical strategies for planning, communicating complex information, and fostering trust are discussed, demonstrating how effective crisis communication transforms reactive messaging into a proactive tool for organizational resilience.
Key Topics
- Leadership visibility and presence during crises
- Transparency and credibility in communication
- Preparation and scenario planning for crisis response
- Empathy and emotional connection with stakeholders
- Stress management and maintaining composure
- Post-crisis trust-building and organizational resilience
Suggested Citation
Kazanskaia, A. N. (2025). Crisis Communication as a Strategic Leadership Competence. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-17
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