Crafting Effective Social Media Strategies for Non-Profit Organizations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-sc-md-mt-03
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About the Article
This article examines how non-profit organizations can craft effective social media strategies by aligning digital activities with mission goals, understanding target audiences, and designing structured content plans. It highlights the SMART model for setting measurable objectives, the use of analytics for audience segmentation, and evidence-based practices for content creation, scheduling, and engagement. Case examples show how personalization and emotionally resonant content increase visibility and community participation. The findings underscore that social media success depends on strategic planning, continuous evaluation, and adaptability to changing digital environments.
Key Topics
- Strategic alignment of social media with mission goals
- SMART framework for goal-setting
- Audience analysis and digital segmentation
- Content planning: timing, frequency, and calendars
- Emotionally resonant storytelling and engagement tactics
- Use of analytics for monitoring and improvement
- Iterative planning and adaptive strategies
Suggested Citation
Kazanskaia, A. N. (2025). Crafting Effective Social Media Strategies for Non-Profit Organizations. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-mt-03
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