Crafting Effective Fundraising Strategies for Non-Profit Organizations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (ERDO)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-strategy-2025
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About the Article
Developing a coherent and actionable fundraising strategy is central to non-profit sustainability. This article explores how mission alignment, SMART goal-setting, donor segmentation, and method selection contribute to building resilient funding portfolios. It highlights challenges in developing and emerging economies, where volatility and limited resources demand context-sensitive approaches. Case examples illustrate targeted donor engagement, cost-effective campaign design, and audience-specific messaging. By combining theoretical frameworks with applied strategies, the article provides a roadmap for both academics and practitioners to strengthen non-profit fundraising capacity.
Key Topics:
- Mission alignment and strategic foundations
- SMART goal-setting and evaluation
- Donor segmentation and targeted engagement
- Fundraising method selection and diversification
- Challenges in developing and emerging economies
- Balancing strategy clarity and adaptability
Academic Value:
This article demonstrates that fundraising strategy is not a technical add-on but a survival mechanism for non-profits. It bridges management theory with practice by offering practical frameworks for goal-setting, donor engagement, and portfolio diversification. For scholars, it reinforces the importance of strategic alignment in resource mobilization. For practitioners, it provides actionable tools for crafting strategies that are adaptive, sustainable, and mission-driven.
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