Crafting a Compelling Grant Proposal: Structure, Clarity, and Persuasion in Non-Profit Funding
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-gr-wr-ms-04
About the Article
Compelling grant proposals determine whether non-profit organizations succeed in securing critical resources. This article analyzes the structural and rhetorical elements of effective proposals, including executive summaries, need statements, project descriptions, evaluation frameworks, and sustainability plans. It highlights clarity, conciseness, and accountability as key determinants of persuasiveness, while underscoring the role of storytelling and data-driven evidence in strengthening credibility. Drawing on practical examples, the article demonstrates how proposals function as both technical documents and trust-building tools. Positioned within debates on accountability and sustainability, it bridges theoretical insights with practical guidance to provide academics and practitioners with strategies for crafting effective, fundable proposals.
Key Topics
- Essential components of grant proposals
- Executive summaries and need statements
- Project design and evaluation frameworks
- Sustainability planning for funders’ confidence
- Storytelling and data-driven persuasion
- Challenges of clarity, jargon, and feasibility
Suggested Citation
Kazanskaia, A. N. (2025). Crafting a Compelling Grant Proposal: Structure, Clarity, and Persuasion in Non-Profit Funding. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-gr-wr-ms-04
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