Crafting a Compelling Case for Support in Philanthropy

Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676

DOI: https://doi.org/10.64357/neya-gjnps-artphilnt-05

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About the Article

Effective philanthropic engagement relies on clearly communicating an organization’s mission, vision, and unique value proposition. This article examines strategies for crafting persuasive cases for support that resonate with donors’ rational and emotional motivations, particularly in low-resource and emerging contexts. It emphasizes combining quantitative evidence with qualitative storytelling, maintaining consistency across communication channels, and using clear calls to action to convert interest into tangible contributions. Case studies illustrate multimedia campaigns, success stories, and data-driven reporting that strengthen donor trust and commitment. Tailoring messaging to cultural, technological, and infrastructural realities enables even resource-limited organizations to effectively communicate outcomes. The article provides actionable guidance for practitioners seeking to attract and retain donors, ultimately fostering sustainable social impact.

Key Topics

• Crafting a persuasive case for support
• Mission, vision, and value proposition alignment
• Evidence-based validation and storytelling
• Donor engagement and calls to action
• Communication strategies for low-resource contexts
• Multimedia and data-driven philanthropic communication

Suggested Citation

Kazanskaia, A. N. (2025). Crafting a Compelling Case for Support in Philanthropy. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-artphilnt-05

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